May
21
Written by:
James Burke
21 May 2010 16:25
The Fiat Mio CC (@fiatmio) is a concept car where more than 15,000 people have submitted their ideas and contributions against 21 topics / discussion areas. All contributions have been submitted under a Creative Commons licence (see Fiat's terms) and have been used to shape the Fiat Concept Car III (FCC III) - "a car to call your own".
Users were stimulated to think in broad terms about traffic and life onboard. From the analysis of almost 17 thousand contributors, a briefing was elaborated containing the most popular ideas, suggestions and demands that make more sense with regard to the scenery faced by most participants. The end result was summarized as follows:
“A compact and agile car, comfortable and safe with innovative traffic solutions for big cities, a pollutant-free engine and the capacity to receive personalized updates, and changes in configuration, and having interface between car and user”.
The FCC III is the end result of this briefing. Fiat will unveil this future Concept Car at the Automobile Show in October 2010.
Fiat is Brazil’s No. 1 carmaker, with a 24.8 percent market share, and it was social networks in Brazil that were primarily targeted to engage with using Facebook, twitter and Orkut as they were also seen as a "digitally sophisticated market" according to Advertising Age.
A series of videos concerning the development of the FCC III are available on the
Mio website with episode 4 (April 2010) shown below.
The FCC III won't be the first Creative Commons car though as that accolade must go the the Local Motors Rally Fighter which is an iterative "open development" where you can contribute and build your own car in your own locale - and so far the results are far better than Homer Simpsons attempts in the episode "Oh Brother, Where Art Thou?"