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Oct 4

written by: James Burke
04 October 2008 

Steve Balmer was doing the rounds in Europe ealier this week and the BBCs Rory Cellan-Jones conducted a short but wide ranging interview with him on the 2nd October.

Thanks to Jas Dhaliwal of "The Web Pitch" for the video included below - BBC dot.life blog entry by Rory available here.

The interview was quite wide ranging, a brief summary being:

  • Microsoft's change of focus
    • Microsoft are "vectoring" into new business (from windows to enterprise, mobile, search and advertising), however, every product and service offering is changing primarily due to the impact of the Internet
  • Did the success and high market share of Windows and Office made Microsoft complacent?
    • In a relatively short amount of time Microsoft has emerged from nowhere into one of the leading enterprise players.
    • Investment in search should of been made earlier and so far in this race Microsoft have lost out on power of the advertising model - currently a David against the Google Goliath in this area.
    • Search is a category that still presents an opportunity for innovation as we are essentially still searching the same way as we did 10 years ago (Google recently celebrated their 10th birthday by providing a 2001 Google search index).
    • Gaining market share in the search space appears to be a key driver for Microsoft although not via the acquisition of Yahoo (being presented as tactic rather than strategy) but maybe with more innovative approaches such as the Powerset acquisition, especially due to the recent $40b buy back of shares.
    • Currently Microsoft is the third largest seller of advertising ($3b) so Microsoft is "somewhere" although Google is "somewhere else"!
  • Microsoft started as "nothing", progressed to the "cute darling" and then with growth came the "legal issues" - Steve say's that they must not get caught up in that and focus on great products and customer service. In terms of search there is nowhere to go but up!
  • In the Mobile OS market Microsoft is the number 2 worldwide seller behind Nokia; ahead of Blackberry and Apple.
    • Almost 20 million smartphones with Windows Mobile sold in the last year.
    • Steve's opinion is the telecoms operators and handset manufacturers want an OS that comes with service and support, can this be said of Open Source?
    • In terms of competing with Android, Apple and Google's Android, Microsoft Windows mobile is delivered on 55 handset providers by 175 mobile operators
  • On the Vista front, Windows "6" (interesting to hear 6 obviously being used as a prelude to 7 and the dropping of "Vista"?) improved significantly on security but caused some programs and applications not to run hence the fallout and campaigns such as Mojave?
  • Rory's final question related to why do Microsoft struggle to be loved by consumers - Steve asserted that they want people to "love our products" and this is the case with certain lines;  do people (100's of millions worldwide) love Live Messenger?
  • People have a love/hate relationship with their PCs and of course there is always an opportunity to improve.

Overall I found this to be a great interview and good reminder of Microsoft, although for a different audience I found this type of interview far more powerful than the prelude to the "I'm a PC" adverts.

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