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eCommerce Fundamentals
Who is this course for?

The benefits of eCommerce to a business are manifold. The benefits range from expanding the geographical reach of your business to expanding the customer base and increasing the visibility of the business to disseminating information about your business and collecting customer data.
Adoption of e-commerce cannot succeed without an understanding of the e-commerce business model.
This course is designed for business managers who want to understand the benefits of implementing e-commerce for their businesses or anyone who is interested in eCommerce.

This course is ideal for anyone who needs to:
  • Understand the benefits of adopting eCommerce in their business
  • Have knowledge of the different eCommerce systems and strategies
  • To plan the implementation of eCommerce within their business
  • Identify the issues involved in the operational phase of an eCommerce system 

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What prior knowledge do I need?

You should be familiar with Internet fundamentals. 


What is the duration of the course?

The course is designed to last 3 hours but you have the flexibility to progress at the rate that suits you.

What does the course cover?

The course will introduce you to the technologies and concepts of e-commerce. It will also provide you with the knowledge of different e-commerce system architectures and planning the implementation of an e-commerce system.

The Course covers the following topics:

1.Introduction to E-commerce
  • An Overview of E-commerce
  • An Overview of the E-commerce Industry
  • Quiz
2.The Business of E-commerce
  • Business Issues in E-commerce
  • Business Strategies in E-commerce
  • Quiz
3.Implementation of E-commerce
  • Conflicting Requirements of Participants
  • E-commerce System Architecture
  • Implementation Strategies
  • Quiz

After completing this course, you will be able to:
  • List the advantages of e-commerce
  • List the factors facilitating the growth of e-commerce
  • Identify the components that form the infrastructure for the e-commerce industry
  • Identify the different types of e-commerce business segments
  • Describe the components of the e-commerce value chain
  • List the management issues associated with e-commerce
  • List the issues that arise because of the transnational nature of the e-commerce business
  • Describe the different types of e-commerce business strategies
  • Compare the business strategies suitable for the different types of e-commerce business segments
  • Examine the conflicts between the requirements of different e-commerce participants
  • Describe the role of standards in e-commerce
  • Examine the conflicts caused by the use of cookies and Secure Electronic Transactions (SET) in e-commerce
  • List the factors that should be considered while designing the architecture of an e-commerce system
  • Describe the different e-commerce system architectures
  • List the issues involved in planning the implementation of an e-commerce system
  • List the issues involved in the operational phase of an e-commerce system
How is the course delivered?

The course is an online eLearning course with a difference. Whereas most eLearning courses come to an end when you have worked through the course materials the way this course is delivered means that you will have access to a Community of Practice (CoP) and become part of a community of learners. You will have access to the course materials via a Virtual Learning Environment (VLE).

The course is designed with the greatest flexibility in mind. When you break off from working through the course materials it is possible to pick it up at the same point on your next learning session as the VLE will log and retain the point where you left the course materials. You will also have access to discussion forums led by facilitators where you can raise queries and discuss issues with other, current and former, delegates. This participation in the discussion forums should further refine and develop your skills in eCommerce.


Is my learning tested on the course?

There are quizzes at the end of each unit to ensure that you have understood the completed unit.

You will also have access to discussion forums led by facilitators where you can test your knowledge, raise queries, respond to queries and discuss issues with other, current and former, delegates. This will enable you to develop your learning further by applying and sharing your knowledge.

What after course support is available?

You will have access to discussion forums led by facilitators where you can raise queries and discuss issues with other delegates who are completing or have already completed the course. This will enable you to develop your learning further by applying and sharing your expertise to solve problems.

How do I register on the course?

Click on the "add" link below - you will then be guided through the purchase process.

Once you have successfully made the purchase your account will be updated from where you will be able to access registration and enrolment details providing instant access to the course.
Item code 071-013
Price £49.99
 ( £58.74 tax incl.)
Quantity 
 
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